Press

  • BENCH: BODY OF WORK DOCUMENTARY TO MAKE WORLD PREMIERE AT THE MANILA INTERNATIONAL FILM FESTIVAL IN HOLLYWOOD

    New Documentary Chronicles the Legacy of BENCH, the Vision of Founder Ben Chan and the Return of the Philippines’ Most Iconic Fashion Show 

    MANILA / LOS ANGELES — August 24, 2026 — Nearly four decades of Filipino creativity, culture and ambition take center stage in BENCH: BODY OF WORK, a new documentary chronicling the legacy of one of the Philippines’ most influential homegrown brands and the highly anticipated return of the iconic BENCH Body fashion show after an eight-year hiatus. 

    With the release of its official trailer today, BENCH: BODY OF WORK offers audiences a first look at an intimate and expansive portrait of the people, perseverance and creative spirit behind an enduring Filipino cultural institution. 

    The film will make its World Premiere at the Manila International Film Festival (MIFF) on Saturday, September 5, 2026, at the historic TCL Chinese Theatre in Hollywood, California. 

  • Marketing Agency J Creative Entertainment Launches Production Arm To Champion AAPI Stories

    EXCLUSIVE: LA’s J Creative Entertainment is expanding into content production, launching a production arm that will develop Asian American and Pacific Islander (AAPI) and Filipino stories for global audiences.

    J Creative Entertainment started as a multi-media agency producing marketing campaigns and was founded in 2019 by Filipino-American entertainment executives JP Mallo and Justyn Reyes. It will now push into original content based around AAPI and Filipino stories.

  • Filipino Pastry Chef Justyn Reyes Brings His Signature 24K Ube to Hollywood

    The Grammy and Oscar winner herself raved about the 24K crème brûlée cake, ube kalamay (rice cake), and polvoron (Filipino-style shortbread). “Oh, thank you! My favorites!” she gushed, and insisted everyone try them. There was much admiration throughout the crowd, appreciating the labor of love from the person behind all these delicious treats: Chef Justyn Mallo Reyes.

    This wasn’t the first time Hollywood complimented Reyes over his sweet creations. His list of celebrity clients include The Weeknd, Lizzo, Nicole Kidman, and TV producer and film director James Hong. “As I expand my brand, I want to introduce Filipino cuisine to people who may have never had a chance to experience our culinary culture.“

  • JP Mallo: Pioneering AAPI Narratives with J Creative Entertainment

    JP Mallo, a seasoned professional known for his remarkable work in entertainment marketing, embarks on a new venture with the launch of a production arm of J Creative Entertainment. This new production arm is set to craft original content with a focus on Asian American and Pacific Islander (AAPI) and Filipino stories. With a profound understanding of the nuances of representation, JP Mallo is poised to reshape the narrative around AAPI experiences in Hollywood and beyond.

  • JP Mallo: The Marketing Maestro Behind Max Originals

    As the Vice President of Marketing for Max Originals, JP Mallo is at the helm of consumer marketing, orchestrating campaigns for a diverse slate of original content, from gripping dramas to insightful documentaries.

  • H.E.R. Celebrates Her Vogue Philippines Cover In Hollywood

    Chef Justyn Mallo-Reyes of Justyn Cafe prepared a Filipino dessert spread that included artisan ensaymada, ube pandesal with melted cheese, as well many of H.E.R.’s favorite Filipino snacks like polvoron and suman.

  • Fil-Am entertainment agency to elevate AAPI, Filipino Stories

    “J Creative Entertainment: Open for Business.” This concise caption heralds the launch of a dedicated production arm aimed at championing Asian American and Pacific Islander (AAPI) as well as Filipino stories.

    Established in 2019 by JP Mallo and Justyn Reyes, J Creative Entertainment initially carves out its niche in marketing.